Multimedia - In Class Assignment 02

Business Analysis

***don't forget about the quiz tomorrow on chapters 2 & 3***

Background: Many business Web sites market products or services directly to consumers; such sites are referred to as business-to-consumer (B2C) sites. Sites that market to other businesses are referred to as business-to-business (B2B) sites.

Directions: Research 4 business Web sites. Complete the chart below by listing the site address, the company name, and the type of site. For B2C sites, describe the age, interests, or gender of the site's target audience. For B2B, describe the type of company that the business is targeting. List any media components that you find used on the site. Then make one recommendation for improving the site.

**You will be recording your answers on Google Documents

1. Create a new spreadsheet in Google Documents.
2. Name the spreadsheet "Business Analysis" - points will be deducted if this is not named correctly.
3. Your spreadsheet will have 5 column headers:
1. Site Address
2. Company Name
3. B2B or B2C ?
4. Media Components
1. A=Animation
2. G=Graphics
3. P=Photos
4. S=Sound
5. V=Video
5. Target Audience/Recommendation for Improvement